26 Days: 12 Enquiries From a Form That Had Never Tracked One
A specialist Australian B2B advertising business had a problem it could not see: its website form had never tracked a single enquiry. Not because nobody enquired - because the analytics were broken, so nobody could prove whether the site produced work or not.
Twenty-six days after a code-first rebuild, the picture looked different: 12 tracked enquiries, 14 more form-starts behind them, and the primary service category ranking #1 across the business’s three core regional markets.
The client’s identifying details have been anonymised. All metrics are verified from Google Analytics 4 and Google Search Console.
Before: Flying Blind
The old site had been built years earlier and left alone. The visible symptoms and the invisible ones compounded each other:
| Problem | State at handover |
|---|---|
| Mobile PageSpeed | ~45/100 |
| Tracked enquiries, lifetime | 0 measurable |
| Analytics | installed but not functioning end to end |
| Pages appearing in Google daily | ~8 |
| Backlink profile | years of accumulated low-quality domains |
The business was winning work through reputation and repeat clients. Whether the website contributed anything was unknowable - the form may well have been producing enquiries for years, but nothing was ever measured, attributed, or improved.
The Rebuild
We rebuilt the site code-first: clean markup, full schema coverage, dedicated pages for each region and service line, AI-crawler readiness, and - critically for this engagement - analytics wired end to end for the first time. Every form start, form submission, and traffic source is now measured.
At go-live we also filed a 239-domain disavow covering the legacy link profile, so Google’s picture of the site’s authority reflects quality signals only.
The technical result: mobile PageSpeed moved from ~45 to 99/100, with typical pages loading in about one second.
After: 26 Days of Measured Reality
| Metric | Old site | First 26 days post-rebuild |
|---|---|---|
| Tracked enquiries | 0 measurable | 12 |
| Enquiry forms started | 0 measurable | 14 |
| Daily Google impressions | 76 | 100 (+31%) |
| Pages appearing in Google daily | ~8 | 16 (~2x) |
| Mobile PageSpeed | ~45/100 | 99/100 |
By the end of the window the business was receiving roughly six enquiries a week, and two-thirds of site visitors were arriving via organic search.
The ranking picture
The primary service category now ranks #1 in all three of the business’s core regional markets, and top-3 nationally on three core terms. Across the 11 money keywords we track, the average live position is 4.3 - six sit in the top 3, and eight are on page 1.
The Honest Note: “Zero” Was a Measurement Problem
The old site’s lifetime figure of zero enquiries does not mean zero people ever enquired - it means the business could never prove it, attribute it, or improve it. What the rebuild changed is that enquiries are now measured: 12 tracked submissions in 26 days is a real, auditable baseline that every future month gets compared against.
That distinction matters when you evaluate any provider’s claims - including ours. A number you cannot audit is a story, not a result. This is why every case study we publish states where each figure comes from.
Why Speed Mattered Here
B2B buyers checking out an advertising partner judge the website as a proxy for the work. A site loading in ~1 second at 99/100 mobile PageSpeed makes a different first impression than one scoring 45 - and Google weighs the same signals in ranking. The technical rebuild pattern is the same one documented in our Melbourne cleaning business case study, applied to a B2B services business.
See our website rebuild service, read about local SEO for multi-region businesses, or get a free competitor analysis on your own site.
Frequently Asked Questions
Q: How can enquiries have been “zero” if the business was winning work?
The zero is a measurement zero: the old site’s form and analytics were never wired together, so no enquiry was ever recorded. Work arrived through reputation, referral, and possibly the form - but the website’s contribution was invisible. Post-rebuild, every enquiry is tracked and attributable.
Q: Did rankings really reach #1 in 26 days?
The #1 regional rankings reflect a business with genuine standing in a specialist category, unlocked by pages that finally give Google something to rank - dedicated regional and service pages on a fast, clean site. In a crowded category the same timeline would be longer; specialist B2B niches move faster. We assess which situation applies in the free competitor analysis before quoting.
Q: What did the disavow contribute?
Directly, nothing yet - Google takes 4 to 8 weeks to reprocess a disavow. It removes a legacy drag so the quality signals from the rebuild are not diluted by years of accumulated junk links.
Q: Is 12 enquiries in 26 days a lot?
For this business, every enquiry is a commercial contract negotiation, not a one-off consumer job - at that deal size, 12 measured opportunities in under a month materially changes the pipeline. Volume benchmarks only make sense against average job value.
Q: Why is the client anonymised?
The client requested anonymisation while we build out a portfolio of named case studies. All metrics remain verifiable through GA4 and Google Search Console.
Not sure whether your website produces anything? Get in touch - we will tell you what is and is not being measured. No obligation, no sales calls.
All metrics independently measured, go-live 10 June 2026, measured through 6 July 2026.
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