SEO Case Studies
Real Australian businesses, real numbers, real audits. Every case study below is grounded in verified data from Google Search Console, Google Analytics 4, Ahrefs, and PageSpeed Insights. Client industries are anonymised at their request until the broader case-study portfolio is ready for named publication.
Paid vs Organic Overlap: A$8,280-A$24,240 Annual Ad Spend Recoverable - Audit Findings & Recommendations
Melbourne electrician Google Ads overlap audit. Brand terms paid for despite position 1 organic, suburb pages with zero organic rankings forcing paid dependency. Recommendations and projected annual savings.
- Total potential annual saving Paid + organic running blind to each other to A$8,280 - A$24,240 / year recoverable
- Brand terms paid alongside position 1 organic 3 brand variants paid (~A$110-A$440 / month) to Recommended stop - organic owns the SERP
- Channel conversion rate Paid 4.48% vs Organic 5.41% to Organic +20.8% relative; cost per conversion gap material
Inherited Google Ads Account Rescue: From A$1,700/month, Zero Conversions, Dead-URL Ads to a Structured Intent-Only Account in 14 Days
Melbourne emergency restoration account inherited from a prior agency. A$1,700+ monthly spend, zero primary conversions, dead-URL ads, broken tracking. Restructured in 14 days. Verified data.
- Primary conversions inherited 0 in last 30 days at A$1,702.71 spend to Tracking rebuilt and verified end-to-end
- Search-term waste eliminated ~14% of monthly spend to Blocked at the auction layer
- Negative keyword catalogue 40 (all EXACT, never updated) to 122 (86 BROAD, 36 EXACT)
35 Days: SEO Score 28 to 97, One Page Reaches #1 in Australia
Melbourne cleaning business website rebuild case study. From WordPress disaster to #1 in Australia in 35 days. SEO score 28 to 97, sessions +151%, form submits +300%. Verified data.
- SEO health score 28/100 to 97/100
- Mobile PageSpeed score 56/100 to 99/100
- Best keyword position not on page 1 to #1 in Australia
21 Days: 0 to 16 Page-One Keywords, $1,500/mo Google Ads Eliminated
Melbourne trade business website rebuild case study. From 0 to 16 page-one Google keywords, $0 to $6,808/mo organic value, and Google Ads switched off entirely - in 21 days. Verified data.
- Keywords on page 1 of Google 0 to 16
- Estimated organic traffic value $0/mo to $6,808/mo
- Mobile PageSpeed score 44/100 to 94/100
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