SEO Case Studies
Real Australian businesses, real numbers, real audits. Every case study below is grounded in verified data from Google Search Console, Google Analytics 4, Ahrefs, and PageSpeed Insights. Client industries are anonymised at their request until the broader case-study portfolio is ready for named publication.
26 Days: 12 Enquiries From a Form That Had Never Tracked One
Australian B2B advertising business case study. Code-first rebuild: 12 enquiries in 26 days from a form that had never tracked one, mobile PageSpeed 45 to 99. Verified data.
- Tracked enquiries (first 26 days) 0 measurable to 12
- Mobile PageSpeed score ~45/100 to 99/100
- Average live position (11 money keywords) untracked to 4.3
3 Weeks: Enquiries Up 75%, Google Ads Cost Per Enquiry Down From A$196 to A$65
Australian pest control case study. Site rebuild plus Google Ads account rebuild: enquiries +75% in three weeks, cost per enquiry cut from A$196 to A$65. Verified data.
- Enquiries per day (all channels) 2.61 to 4.56
- Paid enquiries per day 0.45 to 2.50
- Cost per enquiry (Google Ads) A$196 to A$65
Paid vs Organic Overlap: A$8,280-A$24,240 Annual Ad Spend Recoverable - Audit Findings & Recommendations
Melbourne electrician Google Ads overlap audit. Brand terms paid for despite position 1 organic, suburb pages with zero organic rankings forcing paid dependency. Recommendations and projected annual savings.
- Total potential annual saving Paid + organic running blind to each other to A$8,280 - A$24,240 / year recoverable
- Brand terms paid alongside position 1 organic 3 brand variants paid (~A$110-A$440 / month) to Recommended stop - organic owns the SERP
- Channel conversion rate Paid 4.48% vs Organic 5.41% to Organic +20.8% relative; cost per conversion gap material
Inherited Google Ads Account Rescue: From A$1,700/month, Zero Conversions, Dead-URL Ads to a Structured Intent-Only Account in 14 Days
How we cut a Melbourne emergency restoration company's Google Ads CPA by 40%+ in 14 days by fixing five campaign failures a previous agency left behind. Detailed breakdown with bid strategy, negative keyword catalogue, and daily results.
- Primary conversions inherited 0 in last 30 days at A$1,702.71 spend to Tracking rebuilt and verified end-to-end
- Search-term waste eliminated ~14% of monthly spend to Blocked at the auction layer
- Negative keyword catalogue 40 (all EXACT, never updated) to 122 (86 BROAD, 36 EXACT)
35 Days: SEO Score 28 to 97, One Page Reaches #1 in Australia
Melbourne cleaning business website rebuild case study. From WordPress disaster to #1 in Australia in 35 days. SEO score 28 to 97, sessions +151%, form submits +300%. Verified data.
- SEO health score 28/100 to 97/100
- Mobile PageSpeed score 56/100 to 99/100
- Best keyword position not on page 1 to #1 in Australia
21 Days: 0 to 16 Page-One Keywords, $1,500/mo Google Ads Eliminated
Melbourne trade business website rebuild case study. From 0 to 16 page-one Google keywords, $0 to $6,808/mo organic value, and Google Ads switched off entirely - in 21 days. Verified data.
- Keywords on page 1 of Google 0 to 16
- Estimated organic traffic value $0/mo to $6,808/mo
- Mobile PageSpeed score 44/100 to 94/100
Want a case study on your own site?
Free competitor analysis. Send us your URL and we'll show you the gaps against your top 3 competitors. Email reply within one business day.