Competitor Analysis - See Exactly Where They're Beating You
A data-driven breakdown of exactly who outranks you, what they are doing right, and precisely how to beat them.
Why Competitor Analysis Matters
You can’t beat competitors you don’t understand. Most businesses have a vague idea of who they’re competing with, but no data on what’s actually driving those competitors’ Google rankings.
We change that. Our competitor analysis gives you a complete, data-driven picture of your competitive landscape.
What We Analyse
Keyword Rankings
- Which keywords your competitors rank for
- Where they outrank you - and by how much
- High-value keywords they target that you’re missing entirely
- Keyword difficulty and opportunity scoring
Backlink Profiles
- Total backlinks and referring domains
- Quality and authority of their link sources
- Links they have that you don’t (backlink gap analysis)
- Toxic links that may be helping or hurting them
Content Strategy
- What content they publish and how often
- Topic clusters and pillar page structure
- Content formats that perform best in your niche
- Content gaps you can fill to overtake them
Technical SEO
- Site speed and Core Web Vitals comparison
- Schema markup coverage
- Mobile experience quality
- Security and infrastructure
Our 4-Step Process
- Identify - We find your real SEO competitors (not just who you think they are)
- Analyse - Full SEO profile analysis across all ranking factors
- Draft - Clear action plan showing gaps and how to close them
- Refine - You review, give feedback, and we refine before execution
What You Receive
- Competitor comparison matrix - side-by-side technical and content metrics
- Keyword gap report - every keyword they rank for that you don’t
- Backlink gap report - link opportunities you’re missing
- Prioritised action plan - what to do first for maximum impact
- Monthly updates - competitive landscape reviewed every month (with ongoing SEO)
Frequently Asked Questions
How do you identify my competitors?
We don't just look at who you think your competitors are. We analyse who is actually ranking for your target keywords in your service area - these are your real SEO competitors, and they might not be who you expect.
What does the competitor analysis include?
We analyse each competitor's backlink profile, domain authority, content strategy, technical SEO setup, keyword rankings, and schema markup. You receive a detailed report with a clear action plan.
Is this a one-off service or ongoing?
We recommend starting with a one-off deep analysis, then revisiting the competitive landscape monthly as part of our ongoing SEO management. Markets shift, and so should your strategy.
How do you use this to improve my rankings?
We identify specific gaps - keywords they rank for that you don't, backlinks they have that you're missing, content topics they cover that you haven't addressed. Each gap becomes a prioritised action item.
Ready to get started?
Get a free quote and competitor analysis - no obligations, no sales calls.